Why marketing?

Almost every time I meet someone the question comes up, why did you major in marketing at Azusa Pacific University? My answer used to be rather bland and boring. Until I was a senior I really didn't know. As time went on however, I realized that marketing is a great way to help people. I enjoy finding things for friends, family, and even strangers that they will like. Recommending a friend a new band to listen to or telling someone about a high interest cd that you found online are both things I love doing. Their are products or services that some people like and others do not. It is a waste of time and resources to marketing products or services to those who don't want or need them.

As a marketer I want to be as efficient as possible in my research so I can reach the right consumers. I would love it if everyone wanted a product or service that I was marketing, but thats not the case. Their are a very limited amount of people who do want that thing you are offering but you need to find them and deliver that message. I want to find these people, but what separates me from others is that I only want to find these people. I do not want to market products to people who won't get their worth out of them. Selling a product to someone who does not need it is the best way to lose a customers trust. Delivering a product or service that a person truly needs is the best way to get a customer to trust you and continue doing business with you. Why do I want to be a marketer? I love to help people.