No matter how good or bad an advertisement is I always pay attention to it. When I was a kid I acted out my own commercials as I was playing basketball by myself in my backyard. I had a creative imagination that wanted to act out an NBA basketball game exactly as it happened. I, of course was the star player and did everything perfectly (thats creativity). I was obsessed to the point that I took commercial breaks between shooting hoops outside. When you grow up being exposed to over about 5000 advertising messages in a 24 hour period it can become a part of some people, as it is now in my life.

I notice every billboard, sign, radio ad, TV commercial, magazine ad, and especially ads on the internet. I estimate that their are on average 5 ads that I enjoy per day, the other ones automatically get hated upon. When I say enjoy I mean that they caught my eye with 1. their creativity 2. made me laugh, or 3. had a superior product that had the first two things. That is how you effectively market to Gregg Rathbone. You must be creative, funny, and have a superior product... am I different then the rest of the United States population?